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KDDCup09-Appetency

KDDCup09-Appetency

active ARFF Publicly available Visibility: public Uploaded 18-12-2020 by Richard Davis
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This is the full version of the KDD Cup 2009 dataset This Year's Challenge Customer Relationship Management (CRM) is a key element of modern marketing strategies. The KDD Cup 2009 offers the opportunity to work on large marketing databases from the French Telecom company Orange to predict the propensity of customers to switch provider (churn), buy new products or services (appetency), or buy upgrades or add-ons proposed to them to make the sale more profitable (up-selling). The most practical way, in a CRM system, to build knowledge on customer is to produce scores. A score (the output of a model) is an evaluation for all instances of a target variable to explain (i.e. churn, appetency or up-selling). Tools which produce scores allow to project, on a given population, quantifiable information. The score is computed using input variables which describe instances. Scores are then used by the information system (IS), for example, to personalize the customer relationship. An industrial customer analysis platform able to build prediction models with a very large number of input variables has been developed by Orange Labs. This platform implements several processing methods for instances and variables selection, prediction and indexation based on an efficient model combined with variable selection regularization and model averaging method. The main characteristic of this platform is its ability to scale on very large datasets with hundreds of thousands of instances and thousands of variables. The rapid and robust detection of the variables that have most contributed to the output prediction can be a key factor in a marketing application. The challenge is to beat the in-house system developed by Orange Labs. It is an opportunity to prove that you can deal with a very large database, including heterogeneous noisy data (numerical and categorical variables), and unbalanced class distributions. Time efficiency is often a crucial point. Therefore part of the competition will be time-constrained to test the ability of the participants to deliver solutions quickly. Task Description The task is to estimate the churn, appetency and up-selling probability of customers, hence there are three target values to be predicted. The challenge is staged in phases to test the rapidity with which each team is able to produce results. A large number of variables (15,000) is made available for prediction. However, to engage participants having access to less computing power, a smaller version of the dataset with only 230 variables will be made available in the second part of the challenge. * Churn (wikipedia definition): Churn rate is also sometimes called attrition rate. It is one of two primary factors that determine the steady-state level of customers a business will support. In its broadest sense, churn rate is a measure of the number of individuals or items moving into or out of a collection over a specific period of time. The term is used in many contexts, but is most widely applied in business with respect to a contractual customer base. For instance, it is an important factor for any business with a subscriber-based service model, including mobile telephone networks and pay TV operators. The term is also used to refer to participant turnover in peer-to-peer networks. * Appetency: In our context, the appetency is the propensity to buy a service or a product. * Up-selling (wikipedia definition): Up-selling is a sales technique whereby a salesman attempts to have the customer purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Up-selling usually involves marketing more profitable services or products, but up-selling can also be simply exposing the customer to other options he or she may not have considered previously. Up-selling can imply selling something additional, or selling something that is more profitable or otherwise preferable for the seller instead of the original sale. The training set contains 50,000 examples. The first predictive 14,740 variables are numerical and the last 260 predictive variables are categorical. The last target variable is binary (-1,1).

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0 missing
Var14008numeric2 unique values
0 missing
Var14009numeric2 unique values
0 missing
Var14010numeric2 unique values
0 missing
Var14011numeric2 unique values
0 missing
Var14012numeric2 unique values
0 missing
Var14013numeric1 unique values
0 missing
Var14014numeric2 unique values
0 missing
Var14015numeric36297 unique values
0 missing
Var14016numeric16 unique values
0 missing
Var14017numeric2 unique values
0 missing
Var14018numeric2 unique values
0 missing
Var14019numeric728 unique values
0 missing
Var14020numeric2 unique values
0 missing
Var14021numeric230 unique values
0 missing
Var14022numeric17 unique values
0 missing
Var14023numeric2 unique values
0 missing
Var14024numeric2 unique values
0 missing
Var14025numeric2 unique values
0 missing
Var14026numeric1 unique values
0 missing
Var14027numeric4 unique values
0 missing
Var14028numeric2 unique values
0 missing
Var14029numeric19 unique values
0 missing
Var14030numeric2 unique values
0 missing
Var14031numeric2 unique values
0 missing
Var14032numeric26 unique values
0 missing
Var14033numeric2 unique values
0 missing
Var14034numeric2 unique values
0 missing
Var14035numeric15 unique values
0 missing
Var14036numeric2 unique values
0 missing
Var14037numeric1654 unique values
0 missing
Var14038numeric2 unique values
0 missing
Var14039numeric2 unique values
0 missing
Var14040numeric16 unique values
0 missing
Var14041numeric3 unique values
0 missing
Var14042numeric1 unique values
0 missing
Var14043numeric40141 unique values
0 missing
Var14044numeric7331 unique values
0 missing
Var14045numeric16 unique values
0 missing
Var14046numeric6 unique values
0 missing
Var14047numeric2 unique values
0 missing
Var14048numeric2 unique values
0 missing
Var14049numeric27 unique values
0 missing
Var14050numeric2 unique values
0 missing
Var14051numeric2 unique values
0 missing
Var14052numeric2 unique values
0 missing
Var14053numeric239 unique values
0 missing
Var14054numeric1 unique values
0 missing
Var14055numeric187 unique values
0 missing
Var14056numeric1 unique values
0 missing
Var14057numeric2 unique values
0 missing
Var14058numeric2 unique values
0 missing
Var14059numeric74 unique values
0 missing
Var14060numeric227 unique values
0 missing
Var14061numeric2 unique values
0 missing
Var14062numeric2 unique values
0 missing
Var14063numeric1 unique values
0 missing
Var14064numeric1 unique values
0 missing
Var14065numeric2 unique values
0 missing
Var14066numeric1 unique values
0 missing
Var14067numeric2 unique values
0 missing
Var14068numeric2 unique values
0 missing
Var14069numeric30 unique values
0 missing
Var14070numeric2 unique values
0 missing
Var14071numeric2 unique values
0 missing
Var14072numeric440 unique values
0 missing
Var14073numeric2 unique values
0 missing
Var14074numeric19 unique values
0 missing
Var14075numeric2 unique values
0 missing
Var14076numeric14 unique values
0 missing
Var14077numeric19 unique values
0 missing
Var14078numeric2 unique values
0 missing
Var14079numeric1870 unique values
0 missing
Var14080numeric3 unique values
0 missing
Var14081numeric1 unique values
0 missing
Var14082numeric3 unique values
0 missing
Var14083numeric6 unique values
0 missing
Var14084numeric243 unique values
0 missing
Var14085numeric25 unique values
0 missing
Var14086numeric2 unique values
0 missing
Var14087numeric44110 unique values
0 missing
Var14088numeric4 unique values
0 missing
Var14089numeric1 unique values
0 missing
Var14090numeric2 unique values
0 missing
Var14091numeric12 unique values
0 missing
Var14092numeric132 unique values
0 missing
Var14093numeric3 unique values
0 missing
Var14094numeric1 unique values
0 missing
Var14095numeric3 unique values
0 missing
Var14096numeric2 unique values
0 missing
Var14097numeric2 unique values
0 missing
Var14098numeric21 unique values
0 missing
Var14099numeric24 unique values
0 missing
Var14100numeric2 unique values
0 missing
Var14101numeric1 unique values
0 missing
Var14102numeric717 unique values
0 missing
Var14103numeric2 unique values
0 missing
Var14104numeric1 unique values
0 missing
Var14105numeric1 unique values
0 missing
Var14106numeric18 unique values
0 missing
Var14107numeric28 unique values
48760 missing
Var14108numeric2 unique values
0 missing
Var14109numeric2 unique values
0 missing
Var14110numeric1 unique values
0 missing
Var14111numeric1 unique values
0 missing
Var14112numeric2 unique values
0 missing
Var14113numeric4 unique values
0 missing
Var14114numeric24 unique values
0 missing
Var14115numeric4 unique values
0 missing
Var14116numeric2 unique values
0 missing
Var14117numeric12 unique values
0 missing
Var14118numeric1 unique values
0 missing
Var14119numeric2 unique values
0 missing
Var14120numeric2 unique values
0 missing
Var14121numeric2 unique values
0 missing
Var14122numeric3 unique values
0 missing
Var14123numeric2 unique values
0 missing
Var14124numeric26 unique values
0 missing
Var14125numeric9 unique values
48421 missing
Var14126numeric539 unique values
0 missing
Var14127numeric2 unique values
0 missing
Var14128numeric1 unique values
0 missing
Var14129numeric2 unique values
0 missing
Var14130numeric2 unique values
0 missing
Var14131numeric1 unique values
0 missing
Var14132numeric2 unique values
0 missing
Var14133numeric8 unique values
0 missing
Var14134numeric2 unique values
0 missing
Var14135numeric402 unique values
0 missing
Var14136numeric2 unique values
0 missing
Var14137numeric0 unique values
50000 missing
Var14138numeric40429 unique values
0 missing
Var14139numeric1194 unique values
48421 missing
Var14140numeric1281 unique values
0 missing
Var14141numeric22 unique values
0 missing
Var14142numeric2 unique values
0 missing
Var14143numeric2 unique values
0 missing
Var14144numeric84 unique values
0 missing
Var14145numeric12 unique values
0 missing
Var14146numeric2 unique values
0 missing
Var14147numeric5 unique values
0 missing
Var14148numeric9 unique values
0 missing
Var14149numeric2 unique values
0 missing
Var14150numeric21 unique values
0 missing
Var14151numeric6 unique values
48421 missing
Var14152numeric2 unique values
0 missing
Var14153numeric37024 unique values
0 missing
Var14154numeric1 unique values
0 missing
Var14155numeric6 unique values
0 missing
Var14156numeric2 unique values
0 missing
Var14157numeric31746 unique values
0 missing
Var14158numeric10 unique values
0 missing
Var14159numeric8 unique values
0 missing
Var14160numeric11 unique values
0 missing
Var14161numeric26 unique values
0 missing
Var14162numeric7 unique values
0 missing
Var14163numeric18 unique values
0 missing
Var14164numeric3 unique values
0 missing
Var14165numeric16 unique values
0 missing
Var14166numeric33406 unique values
0 missing
Var14167numeric19 unique values
0 missing
Var14168numeric183 unique values
0 missing
Var14169numeric2 unique values
0 missing
Var14170numeric41912 unique values
0 missing
Var14171numeric92 unique values
0 missing
Var14172numeric26 unique values
0 missing
Var14173numeric469 unique values
0 missing
Var14174numeric1 unique values
0 missing
Var14175numeric296 unique values
0 missing
Var14176numeric274 unique values
0 missing
Var14177numeric2 unique values
0 missing
Var14178numeric2 unique values
0 missing
Var14179numeric1 unique values
0 missing
Var14180numeric2 unique values
0 missing
Var14181numeric24 unique values
0 missing
Var14182numeric1 unique values
0 missing
Var14183numeric23 unique values
0 missing
Var14184numeric2 unique values
0 missing
Var14185numeric16 unique values
0 missing
Var14186numeric9 unique values
48759 missing
Var14187numeric2648 unique values
5539 missing
Var14188numeric1 unique values
0 missing
Var14189numeric2 unique values
0 missing
Var14190numeric2 unique values
0 missing
Var14191numeric1 unique values
0 missing
Var14192numeric14 unique values
0 missing
Var14193numeric18 unique values
0 missing
Var14194numeric6 unique values
0 missing
Var14195numeric2 unique values
0 missing
Var14196numeric22 unique values
0 missing
Var14197numeric0 unique values
50000 missing
Var14198numeric22 unique values
0 missing
Var14199numeric2 unique values
0 missing
Var14200numeric3 unique values
0 missing
Var14201numeric1 unique values
0 missing
Var14202numeric9 unique values
0 missing
Var14203numeric2 unique values
0 missing
Var14204numeric2 unique values
0 missing
Var14205numeric2 unique values
0 missing
Var14206numeric193 unique values
0 missing
Var14207numeric2 unique values
0 missing
Var14208numeric2 unique values
0 missing
Var14209numeric2 unique values
0 missing
Var14210numeric1 unique values
0 missing
Var14211numeric1 unique values
0 missing
Var14212numeric7 unique values
0 missing
Var14213numeric5 unique values
0 missing
Var14214numeric2 unique values
0 missing
Var14215numeric2 unique values
0 missing
Var14216numeric2 unique values
0 missing
Var14217numeric7 unique values
0 missing
Var14218numeric14 unique values
0 missing
Var14219numeric18 unique values
0 missing
Var14220numeric6 unique values
0 missing
Var14221numeric32191 unique values
0 missing
Var14222numeric2 unique values
0 missing
Var14223numeric2 unique values
0 missing
Var14224numeric2 unique values
0 missing
Var14225numeric2 unique values
0 missing
Var14226numeric41234 unique values
0 missing
Var14227numeric10 unique values
0 missing
Var14228numeric2 unique values
0 missing
Var14229numeric3 unique values
0 missing
Var14230numeric197 unique values
0 missing
Var14231numeric2 unique values
0 missing
Var14232numeric7 unique values
0 missing
Var14233numeric19 unique values
0 missing
Var14234numeric7 unique values
0 missing
Var14235numeric2 unique values
0 missing
Var14236numeric2 unique values
0 missing
Var14237numeric2 unique values
0 missing
Var14238numeric2 unique values
0 missing
Var14239numeric664 unique values
0 missing
Var14240numeric2 unique values
0 missing
Var14241numeric19 unique values
0 missing
Var14242numeric2 unique values
0 missing
Var14243numeric7 unique values
0 missing
Var14244numeric1 unique values
0 missing
Var14245numeric14 unique values
0 missing
Var14246numeric406 unique values
0 missing
Var14247numeric1 unique values
0 missing
Var14248numeric2 unique values
0 missing
Var14249numeric19 unique values
0 missing
Var14250numeric7 unique values
0 missing
Var14251numeric209 unique values
48917 missing
Var14252numeric26 unique values
0 missing
Var14253numeric2 unique values
0 missing
Var14254numeric3 unique values
0 missing
Var14255numeric12 unique values
0 missing
Var14256numeric2 unique values
0 missing
Var14257numeric13 unique values
0 missing
Var14258numeric2 unique values
0 missing
Var14259numeric1 unique values
0 missing
Var14260numeric24 unique values
0 missing
Var14261numeric1 unique values
0 missing
Var14262numeric11 unique values
0 missing
Var14263numeric2 unique values
0 missing
Var14264numeric2 unique values
0 missing
Var14265numeric2 unique values
0 missing
Var14266numeric2 unique values
0 missing
Var14267numeric1 unique values
0 missing
Var14268numeric37 unique values
0 missing
Var14269numeric2 unique values
0 missing
Var14270numeric3 unique values
0 missing
Var14271numeric86 unique values
0 missing
Var14272numeric2 unique values
0 missing
Var14273numeric2 unique values
0 missing
Var14274numeric48485 unique values
0 missing
Var14275numeric3 unique values
0 missing
Var14276numeric8 unique values
0 missing
Var14277numeric15 unique values
0 missing
Var14278numeric2 unique values
0 missing
Var14279numeric2 unique values
0 missing
Var14280numeric2 unique values
0 missing
Var14281numeric26 unique values
0 missing
Var14282numeric4228 unique values
0 missing
Var14283numeric5 unique values
0 missing
Var14284numeric11 unique values
0 missing
Var14285numeric108 unique values
0 missing
Var14286numeric1 unique values
0 missing
Var14287numeric1 unique values
0 missing
Var14288numeric656 unique values
0 missing
Var14289numeric2 unique values
0 missing
Var14290numeric8 unique values
0 missing
Var14291numeric12 unique values
0 missing
Var14292numeric10 unique values
0 missing
Var14293numeric1 unique values
0 missing
Var14294numeric2 unique values
0 missing
Var14295numeric2 unique values
0 missing
Var14296numeric231 unique values
0 missing
Var14297numeric19 unique values
0 missing
Var14298numeric2 unique values
0 missing
Var14299numeric2 unique values
0 missing
Var14300numeric24 unique values
0 missing
Var14301numeric434 unique values
0 missing
Var14302numeric12 unique values
0 missing
Var14303numeric1 unique values
0 missing
Var14304numeric9 unique values
0 missing
Var14305numeric24 unique values
0 missing
Var14306numeric8 unique values
0 missing
Var14307numeric13 unique values
0 missing
Var14308numeric2 unique values
0 missing
Var14309numeric13 unique values
0 missing
Var14310numeric26 unique values
0 missing
Var14311numeric8347 unique values
0 missing
Var14312numeric2 unique values
0 missing
Var14313numeric2 unique values
0 missing
Var14314numeric3 unique values
0 missing
Var14315numeric18 unique values
0 missing
Var14316numeric0 unique values
50000 missing
Var14317numeric21 unique values
0 missing
Var14318numeric1 unique values
0 missing
Var14319numeric11 unique values
0 missing
Var14320numeric2 unique values
0 missing
Var14321numeric2 unique values
0 missing
Var14322numeric2 unique values
0 missing
Var14323numeric1 unique values
0 missing
Var14324numeric22565 unique values
0 missing
Var14325numeric13 unique values
0 missing
Var14326numeric35 unique values
0 missing
Var14327numeric2 unique values
0 missing
Var14328numeric2 unique values
0 missing
Var14329numeric2 unique values
0 missing
Var14330numeric2 unique values
0 missing
Var14331numeric1 unique values
0 missing
Var14332numeric8 unique values
0 missing
Var14333numeric2 unique values
0 missing
Var14334numeric48684 unique values
0 missing
Var14335numeric948 unique values
0 missing
Var14336numeric29 unique values
48513 missing
Var14337numeric223 unique values
0 missing
Var14338numeric20 unique values
0 missing
Var14339numeric2 unique values
0 missing
Var14340numeric8 unique values
0 missing
Var14341numeric2 unique values
0 missing
Var14342numeric3 unique values
0 missing
Var14343numeric16 unique values
0 missing
Var14344numeric1406 unique values
0 missing
Var14345numeric1 unique values
0 missing
Var14346numeric2 unique values
0 missing
Var14347numeric2 unique values
0 missing
Var14348numeric2 unique values
0 missing
Var14349numeric1 unique values
0 missing
Var14350numeric1 unique values
0 missing
Var14351numeric1 unique values
0 missing
Var14352numeric21 unique values
0 missing
Var14353numeric1 unique values
0 missing
Var14354numeric3 unique values
0 missing
Var14355numeric2 unique values
0 missing
Var14356numeric26 unique values
0 missing
Var14357numeric2 unique values
0 missing
Var14358numeric159 unique values
0 missing
Var14359numeric3838 unique values
0 missing
Var14360numeric4 unique values
0 missing
Var14361numeric2 unique values
0 missing
Var14362numeric32380 unique values
0 missing
Var14363numeric26 unique values
0 missing
Var14364numeric2 unique values
0 missing
Var14365numeric3 unique values
0 missing
Var14366numeric15 unique values
0 missing
Var14367numeric2 unique values
0 missing
Var14368numeric2 unique values
0 missing
Var14369numeric20 unique values
0 missing
Var14370numeric9 unique values
0 missing
Var14371numeric1 unique values
0 missing
Var14372numeric100 unique values
0 missing
Var14373numeric2 unique values
0 missing
Var14374numeric32880 unique values
0 missing
Var14375numeric2 unique values
0 missing
Var14376numeric23 unique values
0 missing
Var14377numeric32467 unique values
0 missing
Var14378numeric7 unique values
0 missing
Var14379numeric8 unique values
0 missing
Var14380numeric2 unique values
0 missing
Var14381numeric1 unique values
0 missing
Var14382numeric2 unique values
0 missing
Var14383numeric2 unique values
0 missing
Var14384numeric5 unique values
0 missing
Var14385numeric2 unique values
0 missing
Var14386numeric16 unique values
0 missing
Var14387numeric12 unique values
0 missing
Var14388numeric5 unique values
0 missing
Var14389numeric2 unique values
0 missing
Var14390numeric1 unique values
0 missing
Var14391numeric104 unique values
0 missing
Var14392numeric17 unique values
0 missing
Var14393numeric14 unique values
0 missing
Var14394numeric2 unique values
0 missing
Var14395numeric2 unique values
0 missing
Var14396numeric480 unique values
0 missing
Var14397numeric25 unique values
0 missing
Var14398numeric7 unique values
0 missing
Var14399numeric2 unique values
0 missing
Var14400numeric2 unique values
0 missing
Var14401numeric9 unique values
0 missing
Var14402numeric2 unique values
0 missing
Var14403numeric6 unique values
0 missing
Var14404numeric2 unique values
0 missing
Var14405numeric19 unique values
0 missing
Var14406numeric22 unique values
0 missing
Var14407numeric4 unique values
0 missing
Var14408numeric25 unique values
0 missing
Var14409numeric23 unique values
0 missing
Var14410numeric2 unique values
0 missing
Var14411numeric194 unique values
0 missing
Var14412numeric2 unique values
0 missing
Var14413numeric2 unique values
0 missing
Var14414numeric26 unique values
0 missing
Var14415numeric26581 unique values
5009 missing
Var14416numeric2 unique values
0 missing
Var14417numeric8 unique values
0 missing
Var14418numeric50 unique values
48759 missing
Var14419numeric369 unique values
0 missing
Var14420numeric9 unique values
0 missing
Var14421numeric2 unique values
0 missing
Var14422numeric39033 unique values
0 missing
Var14423numeric2 unique values
0 missing
Var14424numeric2 unique values
0 missing
Var14425numeric5 unique values
0 missing
Var14426numeric3 unique values
0 missing
Var14427numeric2 unique values
0 missing
Var14428numeric1 unique values
0 missing
Var14429numeric46320 unique values
0 missing
Var14430numeric2 unique values
0 missing
Var14431numeric2 unique values
0 missing
Var14432numeric22 unique values
0 missing
Var14433numeric2 unique values
0 missing
Var14434numeric2 unique values
0 missing
Var14435numeric12 unique values
0 missing
Var14436numeric2 unique values
0 missing
Var14437numeric4 unique values
0 missing
Var14438numeric2 unique values
0 missing
Var14439numeric2 unique values
0 missing
Var14440numeric18 unique values
0 missing
Var14441numeric1 unique values
0 missing
Var14442numeric2 unique values
0 missing
Var14443numeric20 unique values
0 missing
Var14444numeric6 unique values
0 missing
Var14445numeric1 unique values
0 missing
Var14446numeric2 unique values
0 missing
Var14447numeric1 unique values
0 missing
Var14448numeric2 unique values
0 missing
Var14449numeric1 unique values
0 missing
Var14450numeric2 unique values
0 missing
Show first 100 features

19 properties

NumberOfInstances
50000
Number of instances (rows) of the dataset.
NumberOfFeatures
15001
Number of attributes (columns) of the dataset.
NumberOfClasses
2
Number of distinct values of the target attribute (if it is nominal).
NumberOfMissingValues
14616450
Number of missing values in the dataset.
NumberOfInstancesWithMissingValues
50000
Number of instances with at least one value missing.
NumberOfNumericFeatures
14740
Number of numeric attributes.
NumberOfSymbolicFeatures
261
Number of nominal attributes.
PercentageOfSymbolicFeatures
1.74
Percentage of nominal attributes.
AutoCorrelation
0.96
Average class difference between consecutive instances.
PercentageOfNumericFeatures
98.26
Percentage of numeric attributes.
PercentageOfMissingValues
1.95
Percentage of missing values.
PercentageOfInstancesWithMissingValues
100
Percentage of instances having missing values.
PercentageOfBinaryFeatures
0.21
Percentage of binary attributes.
NumberOfBinaryFeatures
32
Number of binary attributes.
MinorityClassSize
890
Number of instances belonging to the least frequent class.
MinorityClassPercentage
1.78
Percentage of instances belonging to the least frequent class.
MajorityClassSize
49110
Number of instances belonging to the most frequent class.
MajorityClassPercentage
98.22
Percentage of instances belonging to the most frequent class.
Dimensionality
0.3
Number of attributes divided by the number of instances.
Show all 19 properties

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